Addicted

My son is addicted to Burts Bees - Baby Bees body wash.  I think that if I let him eat it that would be a guaranteed hit at every meal.  Every night in the bath tub he has to try and drink from the bottle.  He gets very excited to be soaped up because that means there are bubbles to lick off.  He seriously turns his head and eats the bubbles off of his shoulders.  If he could get his feet with out falling backwards I am sure he would.